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Welke groeiformule gaat jouw succes bepalen?
Naast het T-shaped concept, waarmee ik als freelance growth marketeer opereer, heb ik gemerkt dat iedere organisatie zijn eigen specifieke aanpak behoeft. Uiteindelijk is het bijdragen aan de bedrijfsdoelstellingen key. Samen stellen we de perfecte groeimethode & kanaalmix vast en de daarbij horende online tools:
Inbound Marketing
De tijd van cold calling is niet meer. Je wilt toegevoegde waarde leveren, zodat je doelgroep klant van jou wil worden & zelfs tot ambassadeurs uitgroeien. Met de inbound methodiek bouwen we samen aan een draaiende online marketingmachine.
Growth Marketing
Soms zijn de gebaande paden niet voldoende om te groeien óf weet je gewoon niet waar je moet beginnen. Met de growth marketing methodiek voeren we tests snel en in korte rondes uit om successen te behalen waar deze zich bevinden.
Online Strategie
Simpelweg beginnen met zoekmachine-optimalisatie of Adwords eenmalig opzetten is leidt tegenwoordig niet zonder meer tot succes. D.m.v. het uitstippelen van de doelgroep, customer journey & de AARRR methodiek zorgen we samen voor een duurzame groei.
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Online Marketing Expertises.
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Zoekmachine optimalisatie
Organisch verkeer via zoekmachines. D.m.v. technische optimalisatie, een verfijnd linkprofiel & ijzersterke content gaan we jouw bedrijf samen vindbaar maken op o.a. Google & Bing.
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Google Ads (AdWords)
Direct concreet verkeer. Door betaalde advertenties in Google Ads wordt je direct zichtbaar voor je doelgroep die jou zoekt. Daarna begint het pas en optimaliseren we samen op jouw ROI.
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Social Advertising
Sterke, resultaatgedreven social campagnes. Samen met organisch bereik laten we door ad-testing, variaties & slimme toepassingen social media voor jou werken.
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Analytics & GTM
Inzicht is de basis van alles. Conversies, ROI, CPA? Ik maak je website en online aanwezigheid zichtbaar in concrete, heldere resultaten die begrijpbaar zijn gepresenteerd.
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Conversie-optimalisatie
Je bent nooit klaar met sleutelen. Al heb je nog zoveel traffic, samen hebben we doelen te behalen! Door middel van gebruikersanalyses, landingspagina’s & CRO Hacks laten we online bezoekers iets doen.
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Marketing Automation
Zo onbegrijpelijk als het lijkt, zo snel kunnen wij hiermee starten. Door een slimme mix van email marketing (automation), website tracking, proactive chats & leadscoring, bouwen we een marketing machine!
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Met wie ik samen kan groeien.
Ben jij er klaar voor om samen te groeien met een freelance online marketing consultant? Ik kijk graag of er een match is tussen ons. En of ik voldoende voor jou kan betekenen. Om je een beeld te geven heb ik een uitleg gegeven over hoe we kunnen samenwerken. In ieder geval vind ik het belangrijk dat er al een gedegen businessplan is, dat jullie organisatie MVO of duurzaam werkt en bovenal… motivatie is om samen te groeien! Want naast online marketeer functioneer ik ook direct als sparringspartner en online business coach. Pas jij in een van de volgende profielen?
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Ondernemers
Ben jij als ervaren ondernemer toe aan de volgende stap? Heb je zelf al een sterke fundering gelegd, maar je voelt dat het plafond nadert? Als freelancer help ik graag mede zzp’ers en ondernemers met online groeien.
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MKB
Als MKB of instantie zijn de ambities vaak net zo groot, of zelfs groter dan de grote corporates in Nederland. Top! Het helpen om deze ambities samen te behalen of zelfs te overtreffen is een doel van mij op zich.
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Start-ups
Start-ups of jonge bedrijven met veel groeipotentie zijn vaak heel goed in wat ze doen. Door een snelle groei, of om deze juist te faciliteren kan er soms wel wat extra expertise benodigd zijn.
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Over Etienne van de Boel.
Hi! Als Freelance Online Marketing Consultant help ik ervaren ondernemers, het MKB, instanties & start-ups met duurzaam online groeien. Na 3+ jaar werken aan bureauzijde had ik wél alle expertise, maar miste ik de persoonlijke band van het samenwerken. Een van de redenen waarom ik ga voor het bedrijfsmotto “samen groeien”.
Inmiddels heb ik al meer dan 5 jaar samengewerkt met een breed spectrum aan bedrijven, maar mijn specialiteit ligt in de leadgeneratie, voor zowel B2B als B2C. Een keer sparren? Ik ben benieuwd naar jouw organisatie!
Momenteel werk ik o.a. voor:
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Hoe gaan wij samen groeien?
Een online marekting traject starten kan als een grote stap aanvoelen. Dat hoeft het echter niet te zijn. Mogelijk werken jij of je organisatie al met een bureau of specialist, of weet je nog niet zeker dat online jouw “gebied” is.
Omdat het belangrijk is dat wij een klik hebben, bied ik een uniek stappenplan aan. Wel de voordelen, maar geen vaste lange contracten of onzekerheid. Bekijk het hier:
1. Kennismaken
Het is fijn om te weten wie wie is. Daarom plan ik altijd samen met jou een persoonlijke contactmoment in. Is dat niet mogelijk, dan kan dit ook op afstand via een videocall - wel zo persoonlijk! We bespreken je doelen, wensen & ambities, zodat ik deze kan omzetten in een voorstel.
2. Strategie & Voorstel
Op basis van ons gesprek ga ik aan de slag met een groeistrategie die voor jou of jullie werkt. Daarin zit een groeiplan, concrete punten waar we aan gaan werken & een voorstel dat past bij de situatie. Je hebt alle tijd om dit door te nemen of hier feedback op te geven.
3. Pilot
Mooi! Alle voorstellen en offertes zijn gericht op het doen van een pilot. Dit is een periode van max 3 maanden waarin we kijken of er 1) een klik is 2) voldoende resultaat is behaald, en 3) of er kansen zijn voor een langdurige samenwerking. Zo niet? Dan stopt onze samenwerking zonder verder addertjes onder het gras!
4. Samen groeien
Ben je helemaal tevreden over de pilot en is de basis van een succesvolle samenwerking gelegd? Dan maken we alles in orde om op de lange termijn groei te realiseren, maar dan zonder langlopende contracten. Ik word blij als je organisatie succesvol is. Jij hopelijk ook ;)
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Leadgen Calculator
Ben je benieuwd wat jij extra uit je website kunt halen? Hoeveel online business jouw website nu misloopt? Via mijn leadgeneratie calculator bereken je zelf heel makkelijk hoe jouw online toekomst eruit kan gaan zien.
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Analytics 360°
Wil je graag écht concreet inzicht in jouw kansen en data? Via een Analytics 360 pakket zorg ik dat je Google Analytics helemaal perfect wordt ingericht, je kanalen goed worden doorgemeten en een dashboard opstel om alles te volgen.